The letter c on my keyboard stopped working.
Actually, worse than not working.
I’d pound on the keyboard and nothing would happen. And then 2 minutes later, the letter c would pop up every two or three characters as I typed. And then that little c with a tail would randomly appear. Ugh.
Maddening. I was breathing fire.
I write for a living, for fruitcake’s sake!
I have to copy and paste a c every time I type a word that has a c. I feel like one of those kidnappers who put together ransom notes by cutting up newspaper and magazines. It gets tedious when I have to cough up 3,000-ish words a day.
One evening, a bunch of Trello cards got mysteriously deleted after a whole lot of keyboard pounding. Needless to say, I was pulling my hair out.
To add insult to injury, it was the week between school and summer camp… so I wasn’t able to extract myself from two kids long enough to get to an Apple store.
Hang with me, there’s a lesson in there.
ok, so I was super stressed out that night after half my Trello cards got deleted.
I realized pounding on the letter c wasn’t the solution. I don’t get the c when I needed it, and 2 minutes later I got a whole bunch of c’s at random places where they’re not needed.
I changed tack the next morning.
I stopped pounding on the c key. Instead, I copied a c and do a command-v to paste the c whenever I needed it. CALMLY.
Took a while to get used to it, but at least I didn’t have to backtrack every 2 minutes to clean up a trail of unwanted c’s. Within a few hours, my productivity was almost back to normal.
It’s funny that when things aren’t working, we like to keep pounding on them.
Oy, the definition of insanity…
That’s not grit, just knuckle-headedness. Save the grit for your big vision, be nimble with your execution.
“Business not working?
Get up early and work another 3 hours a day! Publish a book! Run a list-building summit! Launch an online course! Give away a sh*t ton of free sessions even if you just keep getting freeloaders!”
Just freakin’ stop, ok? Stop pounding.
Deep breath. Sometimes we just need to calm the f*_k down and be more surgical about finding a solution.
Sometimes the solution could be rather simple if you’re clear about what needs to be said and what needs to get done.
Sometimes the problem could solve itself when you take the time to get back to the core of the matter — articulate the deep driver behind what you do, how you do it, and why you do it.
Busyness is a symptom of confusion.
It happens when there’s a lack of clarity.
You don’t need to do everything every “guru” says you have to do. You’d be running around looking all productive and stuff but in reality robbing yourself the time to reflect on what truly resonates with your message, leverages your strength, and brings out your personality.
I’m not trying to make you feel bad about yourself. I’ve gone through the do-do-do phase too. Rite of passage, I’d say.
Yes, implementation is critical. But sometimes I wonder how much of those “take action” battle cries from the “gurus” are actually about selling their latest bring shiny objects… because the more you feel like you have to “do,” the more they get to sell.
The most effective action and implementation stem from clarity. When you have clarity about your message, POV, strengths, and expertise; when you tell your story in a way that creates resonance and meaning — the right course of action will reveal itself.
You’ll be surprised how you can focus on just a few things, do them really well, create lasting meaning and deliver tremendous values — without running yourself ragged.
I just got back from the Apple store. All the hardware checked out so it’s just that little c on the keyboard.
I didn’t drop $1,300 for a new MacBook (setting up a new computer takes time and sweat) and I didn’t even pay $300 for a repair (when the computer is in the shop how the f___ am I going to work?)
Not just dollars and cents. Complication means time and energy sucked.
The Genius at Apple helped me figure out why my MacBook wasn’t pairing with an old Bluetooth keyboard I dug out, et voila! I’m typing away!
Before you go about overengineering, look for simpler solutions. Save you bucks and headache.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Join her Content Marketing in Plain English webinar series here.