Don’t throw tomatoes at me. That’s my personal 0.02 and I don’t impose them on anyone else.
Back in 2013, I wrote this post ranting about how the word “authentic” has been abused… lost its “authenticity” so to speak. 4 years later, nothing has changed.
People are still chasing templates and scripts and blueprints while hoping their “authentic” voice will magically come through without doing the work. Dude, where do I sign up for that?
2. The Truth Of Who You Are
There’s gotta be some truth in here but the way this phrase rolls off some “gurus'” tongues just makes me cringe. I’m all for finding the Truth that’s deep, deep inside of us. But the way it’s doled out left right and center cheapens it.
Your Truth pulls your heartstrings. Your Truth hurts. Your Truth awakens something that makes your stomach churn. Your Truth brings you to your knees. There’s nothing easy about it Please, please, please put some thoughts behind how you talk about it.
3. [ Happy Picture with Spouse ]
Seen this many times — one breath a person is telling her list how happily married she is, plastering happy pics with her spouse in social media posts, newsletters, marketing materials or on stage… and then 6 months later, saying how she’s rising from a “horrendous marriage”…Not a judgment on divorce — I don’t give a crap about marital status. I just wonder if this person really
Not a judgment on divorce — I don’t give a crap about marital status. I just wonder if this person really had no inkling that something is horrendously wrong just a few months before a divorce… and thus, the authenticity of the intention behind that picture.
4. Charge What You’re Worth
Never ever tie your self-worth to what people are paying you. This is the biggest/sh*ttiest Kool-aide those mindset gurus are doing to feed our false sense of “snowflakiness” (see #8).
Your pricing reflects what your product or service is worth to your market and how well you’re articulating that value.
Got nothing to do with YOU as a person. Get over yourself.
5. Leverage and “Hours-For-Dollars”
Spending 50 hours to put a $10 product together (including sales page, shopping cart set up, promotion etc.) and selling 20 pieces is not “leverage.” It’s called working below minimum wage. You’d be much better off picking up the phone and doing hourly sessions until you build an audience that will buy your stuff.
Even then, don’t post “sipping cocktails by the pool” picture on Instagram every 4 hours.
6. Money Mindset
Before I was introduced to this whole “money mindset” thing, I was doing just fine, thank you very much.
After I got sucked in the money mindset conversation (truth — I got certified in some big wig’s money mindset program and spread the Kool-aide for a while) — my head was stuck in 4 years of money mindset hamster wheel. Thinking something, wonder if I’m thinking it right, and wonder if I should be wondering…
Today, I live a simpler life. (1) Stop that money mindset noise in my head. Stop telling me what to think, “guru.” (2) Stick to a price, like I’m selling a can of soda pop, and ask for it. Doesn’t matter what’s going on with the client’s money situation. I can smell sh*tty boundary from miles away, but I keep my hands to myself. (3) Instead of all the mental acrobats, I ask every morning — To whom can I send an invoice today? Problem solved.
I’d rather put my fate in my hands by doing good work rather than sitting on my ass, think happy thoughts and make excellent vibration.
When I do good work, when I create meaning, I feel awesome. I’m at my tip top energy. Then good things happen.
8. Your Unique ________
Are we really such “snowflakes?”
Sure, I talk about how important it is to tap into our unique combo of strengths and experience and POV… a lot. That’s how your build a personal brand that stands out. That’s how you do good work. That’s how you can create meaningful results.
But we often forget the other side of the coin. Our shared human experience is what allows us to connect with our people. Our common sense is what prevents us from stepping off the cliff and believing that we’re different so we don’t go “splat!” We’re not above gravity and human psychology.
9. Proven Blueprint
How many “proven blueprints” have you bought? How did it go?There’s just no way anyone can take into account the entire “before” and “after”… the context, the individual, the personality, the value, the WHY… YOUR story.
There’s just no way anyone can take into account the entire “before” and “after”… the context, the individual, the personality, the value, the WHY… YOUR story.There are knowledge and experience you can learn from these programs and training, for sure. But please don’t blindly implement. We have robots for that.
There are knowledge and experience you can learn from these programs and training, for sure. But please don’t blindly implement. We have robots for that.
It’s bullsh*t to say “your unique whatever” in one breath and then turn around and sell you a don’t-question-just-do blueprint or rubber-stamp-it formula.
Let’s not encourage intellectual laziness.
I love words. I respect words. I work hard to help my clients find the right words that reflect who they are.
What you say and how you say it changes the way you regard yourself, what you think and how you act. How you connect, create meaning, and deliver value.
It saddens me that people are mindlessly spieling out words without considering the impacts those words have on themselves and on others.
It’s really not that hard. Just be mindful. Respect your words. Please.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Join her upcoming Content Marketing in Plain English webinar series here.