We went to Pennsylvania last weekend to meet up with our cycling fam for the Bicycling Fall Classic…
Right alongside Bobby Lea, a three-time Olympian for US track cycling and his brother Sid, a five-time Special Olympics gold medalist…
… and celebrated Bobby’s engagement to our dear friend’s daughter – with icey-cold beer (unlimited supply!) at the finish line :D
(Seriously, the Shock Top was so amazingly cold that I’d paddle another hour for it!)
Glam and fame doesn’t come as “default” to most athletes.
When they “roll in the dough” with sponsorships, they’re not just leveraging their athletic accomplishments.
Brands sponsor athletes who are in alignment with what they stand for, and have the ability to use their personalities to attract fans that can become customers.
The Ryan Lochte gas station incidence in Rio is an example of how everything a person says and does can affect his personal brand – sometimes with significant ramifications.
You don’t have to be a celeb of any kind to care about your personal brand.
If you’re a coach, consultant, solopreneur or small business owner – you can’t afford to leave your personal brand up to chance.
You’ve heard enough times that people want to buy from those they know, like and trust.
Your potential clients want to know YOU as a human being with a personality they can relate – not a logo or a company name.
They want to know you’ve a point-of-view and stand for something that resonates with their own values.
They want to invest their money with someone who sees eye-to-eye with them, and have a story through which they can project their journey and success.
This is how you build trust and credibility.
Crafting a personal brand for your business is different from creating one in a corporate environment.
You can’t play safe and stay within the box of a stiff resume. You can’t build a façade and hide behind regurgitated copy.
For many of my clients, such “stepping up” often started out as vague and nebulous.
They’ve a sense of what they stand for and want to do, yet they had challenges expressing it – turning it into powerful copy and meaningful marketing materials – because they lack a solid foundation based on a powerful personal brand.
A well-crafted personal brand helps you shine while staying true to who you are.
You don’t have to be a loud-mouthed self-promoter to get attention (which probably gets you the wrong people anyway.)
You just have to express your personality so you can attract the right people who’d actually turn into happy clients.
And it doesn’t have to be rocket science.
I’ve broken down the process of nailing your personal brand and expressing it through marketing content into 5 CRITICAL LAYERS that build trust, credibility and relationships; plus 3 COPYWRITING STRATEGIES for content that boldly and unapologetically expresses your personal brand.
You can finally crack the code to meaningful, impactful and effective marketing through powerful personal branding when you join me for this free PERSONAL BRANDING MASTERCLASS.
>> Grab Your Spot <<
Ling Wong :: Intuitive Brainiac | Copywriting Alchemist. Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry.
Join her upcoming PERSONAL BRANDING MASTERCLASS here.