Copywriting Alchemy: 
Secrets To Turning a Powerful Personal Brand Into Content That Sells

 

Plus access to BOOK BONUS to help you take action!

 

Write Your Way To a Standout
Personality-Driven Business

 

Calling all Maverick-preneurs tired of regurgitated copy that makes them sound like everybody else!

This book is a fresh perspective on personal branding and copywriting for coaches, consultants, entrepreneurs and small businesses. Get ready to crack the code to meaningful, impactful and effective marketing.

You'll uncover the 5 critical layers of a powerful and sustainable personal brand, and be taken through a step-by-step process to build yours on a solid foundation.

Then you'll translate this clarity into copy and content that connect, resonate and convert.

This book presents an integrated process to help you craft a powerful personal brand and turn it into content strategy, copy and marketing materials that connect and resonate with your readers, making conversion a natural next step:

  • How to use the personal branding process to filter out distraction so you can get off the marketing hamster wheel and do what matters.
  • 5 critical layers of a powerful personal brand that builds trust, credibility, and relationships to get more clients and customers.
  • 3 content creation principles to build connection and resonance with your audience.
  • 3 copywriting directives to turn your personal brand into powerful marketing content.
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Note: if you're not in the US and getting error message with the link above, please kindly go to your local Amazon site and search for "Copywriting Alchemy" in Kindle Store... that should do it :)

 

About the Author

Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts -- by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she's well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses adapt these best practices to their specific business models and circumstances.  

Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.

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"Ling has written a powerful much-needed book with great success. She's masterfully condensed a number of big topics related to personal branding and authentic copywriting, made easily digestible due to its bite-sized "no fluff" writing style.
The book is inspirational, informative, insightful and a pleasure to read. 
You will love the fact that her book is 52 pages in length (in PDF). You're likely to get hooked after reading the first page to the very end in one sitting and be left with an appetite for more!

~ Beverley Anderson, Business Mentor & Strategist, beverleyanderson.com

"Ling's book is a breath of fresh air in a jungle of cookie-cutter strategies.
It's written with attitude as well as tons of knowledge and inspires you to get going, to put your content out there.
I would recommend it to any entrepreneur who's fed up with copywriting tips that don't work."

~ Linda Ursin, The Strange Bird - Intuitive Artist & Creatrix, lindaursin.net

"I recommend this book to anyone struggling to find their voice,
to give their coaching or service-oriented business a distinctive personal identity.  
This book is not about copywriting techniques but offers important guiding principles that can make
any copywriting template or technique work for you, in a way that's unique to you."

~ Pat Steven

"Ling has worked her magic with her latest book about copywriting. The alchemist that she is, has turned the process into building blocks of gold.  How hard can writing copy be? Simple I thought, you just wrote a few sentence and voila there it was.  
No, not so, there is so much more to it and after reading her book, you too will discover how to create your copy masterpiece that will stand the test of time. This book is a must-read for anyone in business who wants to make a difference.
"

Anne DeButte, author of Griefs Abyss Finding your Pathway to Peace and Heartbreak to Happiness(R) coach

"In a sea of staid voices, Ling offers a wave of fresh inspiration. She helps you dig deep into who you are, why you are here, and where you want to take your audience. Her unique blend of business sense and Soul will definitely bring brilliance to your copywriting.
This is a must have for those who truly want to find their voice and make a difference."

~ Matthew 'Uncle Brother' Klein, the Musical Mystic of Berkeley Springs

 

Copyright © 2016. Ling Wong | Business Soulwork

 
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