The past couple of weeks was quite a fun ride.
I started working with a couple of clients on my Content Experience Design + Transformative Storytelling service.
One is a sales automation software company. The other is a handbag designer (with a social entrepreneurship twist.)
Plus, I wrote long-form content on topics ranging from SaaS to car insurance to spa business to heating system to B2B eCommerce.
Why? (Besides it was really fun to learn all these topics at hyper speed.)
It was a little experiment of sorts.
I want to find out if I let “Copywriting Alchemy,” offered under the Business Soulwork umbrella, off the hook from producing the lion share of my income, what would I do as a means of expressing myself through that channel?
If I don’t worry so much about “getting people to work with me”… what would be my priority when I create content? (I still have the CTA to work with me, because working with your guys is the most fun.)
If I take a break from all the noise and “should’s” about “hustling”… what course of action would I choose?
Here’s what I learned by putting the “entrepreneurial hustle” on pause:
(1) This Shit Works
I applied my unique approach – what I call “Content Experience Design + Transformative Storytelling” – to projects outside of my usual clientele/ comfort zone. It’s time to test if I’m living in a bubble.
It works for SaaS company and it works for retailer of physical goods.
I didn’t tell these clients I was doing the whole intuition and empathy thing, or what “Energetics of Copywriting” is about… but my approach, which is grounded in these ideas, works like gangbuster.
In fact, the handbag designer was beaming with motivation that they got a positive response from “Billion Dollar Buyer” the next day! (#midastouch)
(2) I Just Wanna Geek Out With You
I launched the Content Marketing in Plain English free webinar series… with nothing to launch and no intention to do any pitch fest.
I don’t need to craft a presentation to frame a call-to-action. I don’t have to tweak my content to lead up to a sales pitch.
I could talk about whatever the heck I want, and whatever the heck that’d be most valuable to my audience.
Rather simple, yet liberating to shake off what I’ve been told in the name of selling stuff and just do ME.
The process of putting these webinars together is a reflection of what makes me tick… which brings us to…
(3) One Step Closer to “What I Want to Be Known For”
I sell “copywriting” and “content strategy” as a service. That’s perfectly fine.
Yet if I want to be KNOWN FOR something… if I want to create a body of work… if I want to establish thought leadership by pioneering a unique approach… I need something more.
I need to find an angle that excites me, so I can keep honing in on it and refining the approach. Otherwise, the next 5, 10 or 20 years are going to be the opposite of fun and purposeful.
The thing you “want to be known for” is more than the title of your service or what your clients say they want. It’s a path to fulfillment by way of expressing your deeper values and convictions through the lens of your business.
The process of crafting content for this Content Marketing webinar series (without being skewed by the need to sell something) gave me the space to reflect on and articulate how I want to approach content marketing – as an expression of originality, individuality, and creativity driven by the values of “Honest Marketing” and “Doing Good Work” while creating impactful business results, by finding the space in which the effects of empathy and intuition are complementing solid industry best practices informed by research and data.
I’m very happy with where I’m at with “Content Experience Design + Transformative Storytelling.” I know I still have to put them through the wringer to refine the approach.
Right now, it’s immensely gratifying to be able to distil “what I do and how I do it” into five words.
“Hustling” has become the “thing” to do… we’re led to believe that if we aren’t hustling we aren’t doing enough to be successful.
Constant hustling, however, can push us too fast and give us tunnel vision so we aren’t able to see the bigger picture.
It can also keep us stuck in a bubble and lose sight of the larger context.
Your turn… how are you going to pause the hustle and gain the distance so you can see what’s truly meaningful for you in your business? Leave a comment and share your insights!
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, content experience design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Join her upcoming Content Marketing in Plain English webinar series here.