Even though I have a thing about bashing the assembly-line style some people were led to implement what they learn from business trainings, I do acknowledge the value of programs, blueprints and systems.
But I have also experienced – first hand and through my clients’ journeys – how cookie-cutter strategies and tactics can stifle our creativity and derail us from fully expressing our individuality, value and purpose through our businesses.
Undiscerning implementation of “do as I say” strategies creates misalignment between your Truth and your action,
which is the root cause of your time and money drains.
Following the “tried-and-true” is definitely a great way to get up and running – you don’t have to reinvent the wheel at every turn, saving a lot of time, energy and guesswork.
But after mastering the basics and the mechanics, following those blueprints and templates to a T can make you feel like a square peg in a round hole.
The thrill of learning the skills and seeing initial results has subsided. The mechanics of it has turned into a chore. Worst of all, you look like everybody else.
You want more than just going through the motion.
You may start to question – is doing everything by the book going to take me where I really want to be? Am I fully living my own expression, purpose and value?
Or have I traded one job for another that gives me the illusion of freedom but in reality, I am still stuck in some kind of a box?
You are putting in the work, but your business is not growing as expected (or “as advertised.”) Maybe you lost the FIRE – the inspiration that got it all started.
You feel overwhelmed by the never-ending to-do list that keeps growing because everything seems important but nothing feels “right on” so you got stuck in limbo.
You chase your tail on the hamster wheel and spend a lot of money on bright shiny objects under the illusion that some $297 program will give you the magic bullet… just one more, maybe this one is different and will help me break out of the box.
You have a bunch of letters behind your name, and a ton of awesome ideas swirling in your head, but your “elevator pitch” sounds (and tastes) like canned alphabet soup and your offerings look just like everyone else’s.
That’s the predicament of being a multi-talented, creative and aspiring trailblazer –
to discern when to follow the “tried-and-true” (because reinventing the wheel is often stupid)
and when to break out of the box, trust your guts and follow your own creativity.
I have struggled with striking that balance, walking that fine line. Often times, I questioned myself at every turn, faced my own doubts and fears, and often second-guessed if I was crazy.
Have I Found the Solution to Breaking the Rules Without Being Stupid?
Haha, there is no magic bullet!
There are many who talk a good game about not doing cookie-cutter, but their “solutions” often involve yet another set of process that falls into the cookie-cutter category.
I can’t say I got it all figured out, but I think I am getting close…
Solving a problem from the same level as the problem does not give you a way out.
Solving the cookie-cutter strategies/tactics dilemma from the strategies/tactics level can be futile.
So let’s zoom out, take it to a level above the day-to-day and look at what’s behind it all. A little meta, if you will.
I have flipped my brain inside out to figure out the process I innately go through with my clients to help them nail their message and find their full expression through their business:
The Immutable + The Principles + The Thought Process
= YOUR Profitable Personality-Driven Business
New technologies, new platforms, new strategies and new ideas crop up everyday. How do you decide what to pursue? (Other people, with their own agenda, telling you that you “have to” get on it, is not a good gauge.)
We know if we hop from one bright shiny object to another, we will probably run in circles and get nowhere. But if we don’t adapt to the changing business and marketing landscape, we are likely to get left behind.
Instead of looking at the constantly changing strategies and tactics – the outward expression of certain things based on the environment (sounds reactive, doesn’t it?), let’s take a step back and look at the two immutable components (aka the “certain things”) of YOUR equation:
Alignment + Human Psychology
At the end of the day, a business transaction involves two parties – you and your clients/customers. We want to make both sides happy, that’s just good business.
Alignment addresses YOU, and Human Psychology addresses your clients. Now we have both parties’ needs accounted for.
The foundation of aligned action starts with getting clarity on your big “Why, What, Who and How.”
When you get clear on what drives you, step up to own your superpowers, and line up your thoughts and actions with the meaning you want to create – you have gotten yourself an unwavering guiding system to help navigate your entrepreneurial journey and act in alignment with your Truth.
It’s much easier to BE who you are in your business, and speak to those who resonate with you and can be inspired by the way you roll, than to change who you are to cater to a (somewhat randomly defined) set of people.
A business that reflects your personality and superpowers stands out. The unique positioning makes competition a non-issue and allows you to charge a premium price.
Human Psychology and Behavior
Now we look at the other side of the business dance – your clients/customers.
Thank goodness they are human beings just like you – it makes tapping into their emotions much easier.
People buy with emotions, and from those they connect with and trust. To establish that connection, you have to understand how they think – hence, their psychology.
If you look at a variety of successful business and marketing strategies, the one thing they have in common is tapping into certain human psychological needs and drives.
They elicit/trigger certain psychological needs and drives that turn potential buyers into buyers.
When you know what feelings and emotions you want to elicit (e.g. safe, relieved, inspired, motivated), and you know how to make your ideal clients feel that way – you can tap into the core of “what makes them buy.”
You have to say the right things to the right people – communication is an art, and there is no cookie-cutter, cut-and-paste way to do it.
With this understanding of your audience, you can select the strategies and tactics to create that certain emotional response in YOUR ideal clients.
** Relatable + Trust + Inspiration + Resonance + Authority – taps into human behavior and psychology for successful marketing, and they are also the building blocks of a personality-driven business. **
Now we get to those “tried-and-true” blueprints, systems and what-not’s. Good news, you don’t have to toss them out the window.
We have to learn the rules before we break them. The parameters give us something to “react” to, or build from, so we are not starting from scratch every time.
It’s kind of like a design project… At the beginning of every project, there is a “program” detailing the requirements and restrictions. It’s like the industry best practices you find in the “templates and checklists.” They are good guidelines and rules to be used as starting point but they are not set in stone.
They are man-made; they can be questioned and broken to achieve the ultimate intention of the project (equivalent to acting in alignment and meeting the psychology of your niche.)
They are not the absolute truth – they can be adjusted based on circumstances. They are means to an end. Sometimes, rules are made for us to question and break – and in the process, we gain more clarity and grow our conviction.
“Dissect” business and marketing strategies or tactics to understand the guiding principles behind them; learn their rationale and translate them into expressions that are in alignment with what you stand for.
More often than not, at the core of the most successful and timeless strategies or tactics are about tapping into human psychology and behavior. They don’t turn obsolete; and overtime, they often evolve into a set of principles that guide actions rather than a prescriptive set of tactics.
The Thought Process
Because you are not a mindless drone executing other people’s ideas, you do have to use that noggin of yours.
We go back to your big “Why What Who How” and DISCERN how to act and communicate in alignment with our Truth.
Nothing is set in stone, and that’s the beauty of having the space to tap into your creativity.
It is about posing questions, challenging the status quo, and asking “what if.”
We need to release the need for certainty and let go of preconception so we can enter into a rigorous and unbiased iterative process that can refine our clarity and open up possibilities.
An iterative process requires an open mind and the willingness to fall flat on our face. It is about having some clarity, take action – and in the process of having to make choices and decisions, you arrive at more clarity and conviction.
It is a journey with no set outcome in mind (although guided by a big vision), and the final expression is more often than not a pleasant surprise of individual creativity.
So there you have it: the essence of the intuitive and alchemical process to create meaning and individual expression through business.
You have heard the expression “garbage in, garbage out” – if you don’t set a solid foundation and use your clarity, value and conviction as the input, it’s unlikely you can create something awesome, something you can call your own, something you can be proud of in your business.
This process may look simple on paper, but the practice is not for the faint of heart.
Ditching the “tried-and-true” stuff requires you to face your fears – the fear of not being good enough, the fear of change, the fear of being vulnerable/criticized, or the fear of missing out. (You can read more about these fears here.)
Often times, when you are up against your fears or blind spots, you need someone to remind you of your vision, to hold that space of expansion and transformation for you to step into…
… and to unapologetically call you out on your BS when you try to hide from your vision and superpowers.
If you want me to be that someone for you, I would love to chat.
I am piloting a Clarity+Alignment+Action Mentoring Program for the Maverick Entrepreneur who is ready to bid adieu to cookie-cutter marketing, and fully express their creativity and individuality through their business.
We come out with ultra-clarity for you, and help you step up and claim your purpose, value and superpowers. (Grasping it intellectually is the easy part, embodying it is a different story. I will help you live it and breathe it, so the energy of it comes through in everything you do.)
We get into the head of your ideal clients (my psychic-empathic gift makes me uncannily good at that), and from that place translate your purpose, value and superpowers into offerings and marketing communications that sell.
I don’t make sh*t up and shove it down your throat.
It all comes from your Truth.
Based on your big vision, we formulate ideas, open up possibilities and explore opportunities that are in full alignment with who you are.
We give you smart strategies and help you plug in the trainings and programs you have already paid for (and probably collecting dust on your hard drive) so you are not reinventing the wheels… in fact, we are putting money back in your pocket!
You get to see the inner workings of my thought process, and learn to adapt it for yourself. You don’t just get fish dinner, you learn how to fish.
This program is specifically designed for those who have done the basics – it is a fast track program that goes right into the CORE of the matter, and YOU.
That means when I say things like “list building” “putting up a sales page” “running a webinar” or “Facebook ads” and such – I would assume you have the knowledge to perform the basic mechanics, or the resources to figure it out. That leaves us time to focus on adapting these tactics to help you best express YOUR message.
This Mentoring Program is for you if…
- You are overwhelmed by the never-ending to-do list that keeps growing because everything seems important but nothing feels “right on” so you got stuck in limbo.
- You drag your ass to the computer, punch the clock and wonder where that FIRE has gone as you go through the motion (and tell yourself, someone has to pay the bills, sigh…)
- You chase your tail on the hamster wheel and spend a load of money on bright shiny objects under the illusion that some $297 program will give you the magic bullet… but 90% of the time, you didn’t get the results “as advertised”, thought there was something wrong with you, and felt even more confused.
- In fact, you have done enough programs and trainings that for most tactics and strategies you would say, “tell me something I don’t know.” But all the pieces just aren’t falling in place to make sense for YOUR business.
- You have a bunch of letters behind your name and a whole lot of awesome ideas swirling in your head, but they aren’t gelling together and your “elevator pitch” sounds (and tastes) like canned alphabet soup.
- You get patchy results, and you wonder what went wrong because you have done everything “by the book” but half the time, still fall flat on your face. You experienced some “wins” but the elation is short-lived and you are back to feeling that weight on your shoulder and that doubt in your mind soon after.
- You fall into the comparison trap and become jealous of the results others get (being on stage, having a big list, making multiple 6-fig, publishing a book) – maybe in one breath you would say you don’t care about that kind of thing, and before the next inhale, you turn green – the conflict between the feeling inside and what you are telling yourself is tearing you up.
- You are impatient with people around you, express discontent about your situation, and do that “grass is always greener where you are not” thing (and you know those thoughts are not good for attracting what you want… so you beat yourself up for thinking them!)– because you don’t trust that you are on the right path… or maybe you lack a functioning internal guiding system so all paths look pretty much the same.
- You are future-tripping (it is different from solid planning) or hanging out in the land of coulda-shoulda (you don’t trust that your current action is leading you to where you want to be) instead of showing up fully and unapologetically in your biz at the current moment, because you are constantly doubting if you are on the right track.
And we do it the NO BS Way:
It is a 4-week process – (4) 45-min weekly calls, plus email support. No smoke and mirrors, just plain honest punch in the guts (if you need it ;)) to get you unstuck and fired up – with a solid plan.
You think 4 weeks is not a lot of time? Some of these folks got MAJOR breakthroughs in just 30 minutes:
Scored a Gig at the Mayor’s Office
As I become more confident knowing what exactly I am offering my clients and how to structure and price my programs, I got the opportunity to conduct a 90-day weight loss challenge with the Mayor’s Office, allowing me to reach a large number of clients while leveraging my time, energy and expertise... Ling has great insight and is able to breakdown what you think is complex into simple actionable steps.“
~ Kathleen Carnegie-Grant, health and wellness coach, www.crackthebellyfatcode.com
Case Study :: 9 New Clients In 3 Weeks
>> Read her case study to see how she got 9 new clients in 3 weeks.
An Iconoclast and a Magician
She definitely has a point of view towards many marketing trainings available in the market. She doesn't just criticize, however. She has an original, very positive approach that offers a different perspective. Here are three f-words that illustrate her magic: frustration, fear and focus.
She began our session by tuning in to my frustrations in learning online marketing - how training modalities offer turn-key solutions that do not take into account individual differences, intuitiveness or creativity. Then we got to examine my fears: procrastination being one example. The dark, negative stuff actually turned out to be the gold of my transformation. And the third f: focus. The focus being on results. She opened up some specific business organizing possibilities that I, as a newbie, can now go out and test.
I will never again doubt the messages from my gut, and will look at scientific evidence-based directives with askance, seeing what's 'logical" for what it is - a limiting belief."
~ Don Karp, Author and creator of SelfEsteemDirectory.com
Breakthrough Insights For a Personal Development Veteran
At first, our conversation sounded similar to what others had told me and I was feeling a bit skeptical. Then, to my surprise, in less than 30 min, Ling offered me 2 completely new and different ways to look at my challenge. I have never considered these different perspectives or heard anyone say that before.They made total sense to me and felt right. Now I feel confident, and I am excited about the breakthroughs ahead armed with this fresh perspective. Thanks Ling!
~ Michele Hanson-O’Reggio, Virtual Team Building & Systems Expert, UplevelYourBiz.com
A Business That Works For Me
...I could count on a couple AHA moments from each session to move me forward. I enjoyed this coaching program and I recommend it to my fellow coaches because Ling is very CREATIVE and has the AWESOME ability to get into the clients’ head and make suggestions to change their awareness so the clients can see a clear path to solve their problems/issues. Her editing skills are also PHENOMENAL – she helped me find the exact right words to talk about my business in a way that resonates with me.”
~ Josie Brown, Certified Health Coach, www.gethealthywithjosie.com
From Dream To New Coaching Biz In 12 Weeks
Ling will go to bat for you in many ways, from creating a plan to reach YOUR goal, to moving in a clearly defined step-by-step fashion. Her program gets you where you want to go. Fast. Every session is packed with smart strategies to get you out of your own way and get you in the arena.
>> Read Rick's success story.
~ Rick Gabrielly, www.theMarriageBuzz.com
Creative Ideas Meets Big Picture for Solid Foundation
I started out no idea on how to start a business as a wellness coach so I reached out to Ling. We went through quite a bit of self discovery assessments, wrote out my niche in great details and refined it to reflect my passion and expertise so I have clarity to start taking action.
Ling has such an amazingly creative marketing mind yet still has the bigger goal in mind to keep all those creative ideas on track so we could build a solid foundation for marketing and business. Mid-way in through our program I switched direction and Ling was able to adapt with her creativity, marketing knowledge and experience. Every session was a great masterminding opportunity in which she came up with really valuable ideas and materials based on the latest development in my fast-changing circumstances. I highly recommend working with Ling, I'm sure she will offer you invaluable insights and actionable strategies as well.
My Ideal Client Profile On a Silver Platter!
The truth is, a day that goes by with you not being heard and seen for the real you in your marketing is a day that’s not only lost for your business, but one day more that your people have to stew without getting your help!
~ Marcie Mauro, MarcieMauro.com
Rocked My Networking Event Like Never Before
~ Janine McHale, Holistic Health Coach
Clarity in 20 Minutes
Ling not only listened carefully to me and my thoughts, but also had the experience and ideas to properly formulate a consistent and appropriate response and feedback. I am honestly so grateful for her time and input.
I have since put some of those ideas into action and feel much more focused and content with my direction.
~ Sharon @ Path 42
Claiming My SuperPower
~ Casey Choate, Divine Business Strategist, TheRealCaseyChoate.com
Business Strategies that Make Sense to YOU
Clarity From Confusion, Specificity From Vague…
Ling's coaching is perfect for anyone who wants a straight shooter with mad intuitive skills. I had taken other courses and hired other coaches but none of them provided me with what Ling did... and all in the one session!
Ling is crazy skilled at drawing out clarity from confusion, specifics from vague notions and practical strategies which help you move forward.
~ Tina Bindon, Soul Alignment Coach, www.tinabindon.com
Client-Attractive Marketing Message
~ Danny Cohen, motivationalwellness.com
Your Advice was Epic. . . Insightful & Practical
The content we created is so genuine and effective, it left me wanting to pick your brain for more.
~ Casey Lea, published author
This is Huge
It’s Life Changing…
... it has been life changing in how I move forward in my life and business.
~ Nicki Hanning, True Luxury Certified Organic Skincare
Captured My Essence and Identity In 30 Minutes
~ Jess Hershey, social media expert
Solid Foundation To Make Art Have Fun
At the conclusion of our 4 weeks together, Ling sent me off with a high-level plan outlining my next steps and future work to develop a solid online presence. I highly recommend her services and look forward to working with her again.
~ Janne Edney, Holistic Health & Wellness Coach
Found My True Voice In 4 Weeks
I now have my signature system thanks to Ling. It’s’ not 100% complete (and I expect no program ever is). But it is there—written out, outlined, and ready for implementation… I am about to start the next chapter of my career, I have the blueprint for it and I am very excited!
~ Dana Dinnawi, Empowered Wellness, www.danadinnawi.com
>> Click here to see how Dana found her true voice in just 4 weeks.
Opening Up New Possibilities
~ Kathy D’Agostino, Win at Life Coaching, www.winatlifecoaching.com
A Business Model That Works for ME
Working with Ling, I have gained much confidence in articulating the “what I do and how I do it” so I can attract my ideal clients. Ling helped me see what’s important for my business, so I could better manage my already busy schedule. I crafted my signature system, designed a high-end 1:1 program, and overcame the fears that held me back from putting it out into the world.
She didn’t squeeze me through her agenda – Ling has a unique approach that allows you to do what feels right to you, and still make perfect business and marketing sense.
~ Puja S.
A Consistent Brand & Authentic Voice
I've worked with so many people that have me get in touch with my avatar and go through a similar intake process only to leave me hanging on my same old content and I'm left spinning my wheels.
So, I wanted to express my gratitude for your talents and I'm motivated for the first time to get this in motion so I can see the fantastic end result!
You are so easy to work with and I felt like you really got me. I now have a consistent brand that I feel speaks to my ideal client. I couldn't be happier and I would highly recommend anyone who want to express their authentic voice to hire Ling.
~ Stacy Solie, CHHC, BSBA, AADP, FNS
Liberating, Empowering, and Financially Rewarding
I can now finally see how everything can come together for my business, allowing me to do what I love to do and do it in a way that I can express myself.
~ Kimberly Faye Thompson, Certified Health Coach
Reconnected with My Message; Bowled Over with Clarity & Excitement
~ Bronwyn Clee, Emotional Fitness Coach, bronwynclee.com
Illuminated My Fastest Path To Cash
~ Jennifer Sharpless, Board Certified Coach Health & Wellness
Turned my Inner Gold into Powerful Copy
Ling's style of digging deep left me feeling frustrated and motivated at the same time. Pushing me to find the inner gold I help my clients find was an incredible experience.
In fact I got so much out of my coaching with Ling that I contracted her to assist me with copy for my new website! It was a no brainer really. Ling had already taken me on a journey of exploring what I wanted to achieve and knew exactly what needs to be said and expressed.
Adding Ling's skill and expertise to my toolbox has given me so much more confidence and motivation. I strongly recommend her services, if you're ready to do the work. Otherwise don't waste her time and your money!
~ Bronwyn Clee
Having All Of Me In My Business
~ JeeJee Saafir, the Business Love Doctor, JeeJeeSaafir.com
Nailed My Message In 20 Minutes
~ Patti Lynn, Student at the Institute of Transformational Nutrition
Action Taking On Steriod
~ Simone Samuels, Certified Holistic Health and Lifestyle Coach, The Wellness Warung
It’s Like She’s In My Head!
I feel so lucky to have Ling in my corner to help with writing content. She is brilliant with strategy and extremely helpful in asking the right questions to help bring the content to life!
I am amazed how quickly she understood my industry and how she seems to just get me! Her work is stellar and the turnaround time fast! Ling is a true gem. I am super thankful to have you!
~ Maxine Drake, Maxine Drake Consulting, www.maxinedrake.com
I Got an Instant Big Raise!
– Shelley Phillpot, Peterborough, Ontario, Canada
If you are ready, let’s get started:
As soon as you sign up, you can download a very powerful prep work that most clients, upon completion and even before our first session, already have their clarity and conviction strengthened. You will also receive a welcome email from me to get you scheduled.
To make sure you are committed and keep the momentum strong, all sessions must be completed within 3 months of your payment.
Shoot me an email and we will chat to make sure it’s the right fit for you.