Niche has become an overused buzzword in the business coaching world. What exactly is it, and how do you make it work for your business?
In this expert interview, I talked to 360-degree coach Julie Ann Price, whose new book called Niche Power just came out.
We explored how to balance the expression of our passion, vision and conviction with the data we gather from research and survey; how to fully express ourselves without negating the market and profit; and how to respond to the need of the market without stuffing ourselves into a box:
Want to dig into this Niche thing with me? Here is my video “Is ‘Niche’ a Conspiracy Perpetuated By Us Business Coaches??!”