You’ve this grand vision and brilliant idea in your head, yet when you try to put it down “on paper”, it comes out like blah blah blah… plain vanilla, globs of words. You sound just like everyone else and, yawn, you can’t even finish reading it yourself.
You’ve put in the money and effort to pretty up your website, yet you’re stuck with some outdated and/or canned copy that no longer represent your unique approach you’ve spent years developing and perfecting.
You’ve hired someone to write your copy, yet for $20 an hour, they’re more interested in getting it done and moving on rather than spending the time and energy to GIVE A SHIT and actually get to know who you are, tease out your brand personality and translate it into copy that hits the bull’s eye.
You're simply fed up with half-ass copy that makes you look & feel half-ass.
A watered-down version of what you REALLY want to say no longer cuts it.
You can say buh-bye to those dozens of client avatars you’ve coughed up for some copywriting course; stop staring at the half-finished website copy documents scattered over your desktop mocking you in the face; and finally have a website you can call HOME.
And wouldn’t it be great if the website copywriting process can do double, triple or even quadruple duty for your business?
That's what happens when we do it TOGETHER.
Sure, you’ll bounce away (like my 3yo who just scored a handful of chocolate) with copy that connects, resonates and converts, ready to be popped into your website.
But why stop there if we can...
… find GOLD in the PROCESS of crafting your website strategy, designing your website structure, mapping out user experience and putting together meaningful communication:
>> Uncover your values, convictions, points of view and superpowers, then map them to your ideal clients to craft powerful marketing communication strategies true to who you are and translate them into website content.
>> Get in touch with your personality and brand voice to establish a unique positioning that makes you pop & sizzle naturally, just by being more YOU.
>> Communicate the unique value delivered by your blend of skills, experiences, methodologies and processes, so you can stand out from a sea of regurgitated sameness, which puts your readers’ BS meter on high alert.
>> Craft a story you’re proud to share that highlights your relevance while creating that critical personal and emotional connection with your audience, reinforcing your unique point of view that sets the stage for your personal brand and credibility to shine.
>> Get clear on your business priority so your homepage and navigation are designed with intention, instead of looking like everything and the kitchen sink.
Copy that connects you with your body of work.
Copy that gets you excited about your business and gives voice to your mission and message.
Copy you feel great saying out loud because it’s guided by the principles of Honest Marketing.
Copy that’s MEANINGFUL beyond having something on your website that’s half decent, and hopefully it’ll sell something.
Copy that helps you see clearly why you’re unique, how you create value, anchor to your niche, so you can step up and CLAIM your awesomeness.
Copy that brings my clients to TEARS with excitement... when they experience what they REALLY want to say materialized and ready to be shared with the world.
How do I do that? By baking my clarity coaching right into the copywriting process.
You don't have to go through the coachy-coach thing (and talk till you turn blue) only to find that you still have to write the damn thing yourself.
You don't have to waste another dime with copywriters who don't give two shits about YOUR unique expression, squeeze you into some templates and water down your message until you sound like everyone else.
I won't let us write until you get clarity and alignment. We consider your business holistically. I care about you expressing your creativity, individuality and originality. Once we get that... you unlock the rocket fuel.
If you aren’t proud of and connected with your communication,
you can’t put the right energy behind it and you can’t sell it like you mean it.
If you don’t have conviction in your copy,
how can you expect your audience to be convinced?
You're the boss. This is your stage.
I won't be squeezing you through my agenda. We create whatever content that's most impactful for your business. Here are just a few things we can co-create...
Website Strategy + Content Creation
We start with clarity about your business model, marketing strategy and branding. Then we translate them into a website strategy that ensures your online presence is in alignment with your vision, convictions, personalities and business goals. We map out the website with growth stages in mind, and create content for immediate implementation.
You'll get my 15 years of experience in online marketing, inbound marketing, user experience design, content marketing and visual design to make sure your website is more than just pretty picture.
For an investment of less than some group coaching programs (after which you still have to write the damn thing,) you'll have copy to pop right into your website. AND the work we do together will help guide your marketing communication for years to come.
Personality Branding + About Page Copy
We'll find your golden thread by uncovering the 5 critical layers of your personal brand, and translate it into an About Page that sells.
You'll get clear on how to translate your values, convictions, personality, life experience, skills and talents into a narrative that builds trust and relationship with your audience.
We'll craft an about page that communicates your unique positioning and relevance to the market.
For an investment of less than some "leave you to your own device" online courses, you'll articulate why you matter, connect with your dream clients and get the confidence you need to be YOU in your business.
Program/Service Design + Sales Page Copy
Smart marketers always write their sales pages first before creating content for their programs, products or services.
This rigorous copywriting process allows you to get clear on what your market wants and is willing to pay for, so you can laser in on creating products or services that matter... and articulate why they're worth every penny.
You'll map out the program or service offering while we create the sales page copy. We'll make sure your program is tight and the benefits are clearly communicated in a way that resonates with you and your audience.
For an investment of some "program design courses" that leave you wondering how to sell the damn thing, you'll not only have sales page copy done in a way that makes selling feels good, but you'll also have a clear outline on what exact content you're going to create for your program to be successful. Two birds with one stone.
Monthly Blog Articles
FRESH content is king. It positions you as subject matter expert, and improves your SEO.
You know you have to blog and send out newsletter. Yet sitting down to write is like a weekly torture session.
We'll end that. I'll write your articles for you. Every single month.
I'm Hubspot Inbound Marketing and Content Marketing certified. I ghostblog for companies with the goals of driving organic traffic, building relationships and increasing conversion. I incorporate the latest content marketing best practices into all content creation work I do for my clients.
You'll be charged a flat monthly fee (less than some mastermind groups that simply "hold you accountable" to doing the thing... but you still have to write the articles!), which we'll determine based on your requirement, word-count, and number of articles per month.
Click here to read more about the process and a case study.
Video scripts, program materials, lead magnet, landing pages, print pieces, email sequence, ebook... you name it
The best marketing campaign has multiple touch points, with content that reflects the same brand voice. Consistency builds trust, and you don't want to lose it in the last mile to some fiverr copywriter who doesn't give a crap about who YOU are.
Ling is magic! Yes, I mean that. I send over pages of audio and brain dumping, and Ling turns that into beautiful, concise content. She just knows how to create exactly what you need… it’s like she’s in your head!
I feel so lucky to have Ling in my corner to help with writing content. She is brilliant with strategy and extremely helpful in asking the right questions to help bring the content to life!
I am amazed how quickly she understood my industry and how she seems to just get me! Her work is stellar and the turnaround time fast! Ling is a true gem. I am super thankful to have you!
Ling got me unstuck where nothing else had. I was blocked in articulating the depth, power, and uniqueness of my work – and the life experiences that motivated me to develop my special expertise.
Ling had a clear-eyed, grounded and market-savvy knowledge of what was needed. She interviewed me and ‘wrote the damn thing for me.’ Working with her gave me the words, structure, and confidence I needed that what I shared was appropriate and valuable.
I now have LONG overdue, essential web pages and a HUGE weight off my shoulders.
Copywriting is a full contact sport.
Do your message justice... here's how we roll:
Not your same ol’ same ol’ questionnaire. We dig deep to set the stage for crafting copy that reflects your personality, voice and convictions. I’ll share thoughts and comments that push you further into clarity and alignment even before we get onto the phone. I'm annoyingly persistent, and my clients love me for that.
We get on the phone or skype to map out your website strategy and content direction to make sure everything aligns with your message and brand personality.
We create a structure for your website, which in turn informs the site's navigation and user experience, then map out the pages we need to write (typically around 5 pages for most clients.) We'll outline each page and identify the "essence" of what needs to be communicated on each.
You take the outline for each page and do a "brain dump" – I want your copy to sound like YOU. By having you write this first pass I can tap into your energy and create copy that aligns with YOU. Plus, we want to capture everything you want to say so you have all of YOU in your copy. If part of you feels left out, your entire self simply won't get on board.
Don't worry, you don't have to make it look pretty or sound "marketing kosher" :) - that's my job. Not body is grading you, and there's no one "right" way to say it.
I take your "brain dump" and create copy for all the pages we’ve mapped out. I'll use comment and track all changes to make sure all edits make sense for you. You get fish dinner, AND learn how to fish.
We'll kick the copydeck back and forth a couple of times to tighten everything up.
We wrap up the project with a quick call to make sure all your questions are answered, and you’ve everything you need for implementation. I know a thing or two about working with developers and I’d be happy to share with you want to look out for and what to ask for.
This co-creation process is the alchemy of your vision, values, conviction, superpowers, points of view, personality and desire to serve. It comes from a deep understanding of your ideal clients so you can CONNECT and CONVERT.
The more YOU show up, the more you gain from the process.
It’s a creative collaboration through which we articulate why YOU matter.
You Freakin’ Rock!!! This is the first time I have hired or worked with someone that actually gave me feedback and reworded my content into something fantastic.
I’ve worked with so many people that have me get in touch with my avatar and go through a similar intake process only to leave me hanging on my same old content and I’m left spinning my wheels.
So, I wanted to express my gratitude for your talents and I’m motivated for the first time to get this in motion so I can see the fantastic end result!
You are so easy to work with and I felt like you really got me. I now have a consistent brand that I feel speaks to my ideal client. I couldn’t be happier and I would highly recommend anyone who want to express their authentic voice to hire Ling.
Ling's editing skills are PHENOMENAL - she helped me find the exact right words to talk about my business in a way that resonates with me.
I signed up to work with Ling having a strong feeling that she'd be able to push me beyond some old limiting beliefs and oh boy she surely did succeed in doing that!
Ling's style of digging deep left me feeling frustrated and motivated at the same time. Pushing me to find the inner gold I help my clients find was an incredible experience.
In fact I got so much out of my coaching with Ling that I contracted her to assist me with copy for my new website! It was a no brainer really. Ling had already taken me on a journey of what I wanted to achieve and knew exaxctly what needs to be said and expressed.
Adding Ling's skill and expertise to my toolbox has given me so much more confidence and motivation. I stronly recommend her services, if you're ready to do the work. Otherwise, don't waste her time and your money!
Ready to roll? Get in touch to see if it's the right fit for you, and get an estimate.
What you see is what you get.
No funky scoping, no weird "gotcha's," no surprise invoice.
Now I can sell you a copywriting package with all the bells and whistles… Jack up the price with a load of "bonuses" that clog up your hard drive but got nothing to do with you expressing YOU through your words.
I'm not going to.
Counter to what we’ve been told in some business trainings, I charge an hourly rate for this service.
Yep, honest to goodness trading hours for dollars.
Call me dumb, but I consider integrity and helping you get the biggest bang for your bucks to be more important.
Having been a project manager for 10 years in online marketing agencies focusing on strategy, design and copywriting, I know more than I want to know about scoping…
If I sold a fixed-fee package, it means I’d be padding it to account for hiccups and monkey wrenches thrown by clients from hell.
And I’d have to make you read a long-ass scope that takes the fun and agility out of the process in which organic evolution is more important than checking off a predetermined set of deliverables.
I want us to be able to respond to what comes up, and do what’s best for you at that moment in time…
Need an extra page? Sure go for it! Score a speaking gig/got onto Huff Post/being interviewed by Oprah and a need a landing page pronto? Throw that in!
Plus, why would I want to panelize good clients by having them suck up extra work and trouble caused by clients from hell? Doesn’t make sense.
After you get in touch we'll set up a time to chat to make sure it's a good fit:
You don’t need to have your message, brand personality, tone and voice etc. all sorted out.
You don't have to feel apologetic about the current state of your website, list size, social media presence or any of those things.
You DO need to be excited about what you’re offering… it needs to be MEANINGFUL to you.
The reason I write the copy exactly how my clients would say it, only better, is because I've the superpowers to tap into my clients' energy and convictions, then translate them into words within the marketing communication context.
If you don't give a shit about your clients/customers or what you're selling, there's no substance for me to tap into - I can't give a shit for you if you don't give a shit for your peeps.
If you’re selling cantaloupe widget just to make a quick buck, I’m not your gal.
You DO need to have the GUTS to take a stand. To stop regurgitating stuff. To stop trying to stick me-too copy onto your website because you care more about what others think instead of what you stand for.
If you bring a whole bunch of URLs from your "competitors" and tell me you want to say stuff "just like them," you don't need me.
After I get a good sense of where you’re at and what will serve you best, I’ll provide an estimate.
We can prioritize our tasks and adjust the scope to work with your budge and other moving parts in your biz.
If we haven't "met" already... Here's the short story:
Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand into Content that Sells - available on Amazon.
Through my unique blend of marketing coaching, content strategy and copywriting process, I help the maverick-preneurs find their writing voice and express their values, personalities and expertise through copywriting and content marketing.
I'm Inbound Marketing, Content Marketing, and Email Marketing certified. Through my writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, I'm well-versed in topics including online marketing, content marketing, eCommerce, conversion, user experience design, social media marketing, and more.
I help coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
I'm an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
p.s. Let’s ride a bike for a moment.
(yep, that's me and my happy rainbow socks, at the base of a 35-min 8% climb -->)
When you look at skilled cyclist descending some steep corkscrew mountain roads, they dance with the bike. The handlebar stays pretty much straight.
They steer with their bodies and eye gaze – a tilt here, a shift of weight there. No sweat.
If you’re clear on your values, convictions, message and superpowers (the body), and you can articulate how it’s CONNECTED with your business (the bike), the alignment allows you to steer your marketing effortlesly.
We create that connection for you by articulating what truly matters to you and how you express it through your business.
Why do I have to articulate it? You may ask.
You may think you're clear on your vision and message, but if they're just a whole bunch of ideas swirling in your head, you're not connecting the dots and making sense on how you can apply them in your marketing and promotional strategies.
So you run (and talk) in circles.
Seeing them "on paper" helps you streamline these ideas so you can see clearly how to get the message through loud and clear.
You’re no longer reacting to piecemeal tactics and bright shiny objects, which is kind of like making sudden jerks with the handlebar that not only won’t take you where you want to go, but could downright wipe you out on a turn.
When you find the WORDS that connect you to the core of what matters, you can take unstoppable aligned actions.
p.p.s. Your website could be the first impression your potential clients have of you. Don’t make it the last.
Pretty picture is good but not enough. You need substance so you can connect, resonate and CONVERT. Don’t insult your clients’ intelligence by putting crap content on your site.