"Content Marketing In Plain English" Free webinar series on
Content Experience Design, Copywriting, Blogging For Business & More
Best practices made simple for coaches, consultants, solo practitioners,
service professionals & small businesses
By signing up for this webinar series, you'll also receive "YOUR Winning Formula" email training series and weekly brain floss from ling @ business-soulwork.
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Finally you don't need to spend an arm and a leg to hire an agency, chase down fancy technology or own a content sweatshop to implement Inbound Marketing methodology -- one of the hottest marketing strategy that can deliver big bang for your bucks (did you know that email marketing can have an ROI of up to 3800%??!)
In this series, we'll deploy content marketing best practices through the lens of "Honest Marketing" and "Doing Good Work." You'll see how to make this hot strategy work for your business to expand your reach, boost your credibility, generate high-quality leads, attract more clients and increase your income.
Pure content, no pitch fest, no FOMO. I'll spend just a minute or two on how to get in touch if you dig what I'm saying and want some of my fairy dust.
Part 4 :: Content Experience Design --
Take the Guesswork and Agony Out of "WHAT To Write"
"Content Experience Design" is an approach to content strategy and content creation I've used with many clients with much success. Not only will you create an experience for your audience that will deliver transformation for them as they progress through the customer journey but YOU will also experience your brand in such a way that give you clarity and make you feel confident about your products and services so you can sell it like you mean it.
It's quite magical. And we don't stop there.
We'll filter your brand message and personality through a 3-step process that will show you exactly what content to produce, in what format, and how to get it in front of the right audience.
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And Get Access To The Complete Video Series!
Part 2 :: Amplify Your Voice, Define Your Style
and Make Your Audience Dig Your Stuff
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Once you sign up, you'll also get access to recording of previous installment(s) and updates on future webinars in this series:
Part 1 :: Content Marketing 201 -- Advanced Foundation
Content agencies and marketing companies pay me to write this stuff... and they aren't getting half as much (don't tell them!)
I work with clients who've been around the block a few times. When I dole out what I'm about to tell you in this webinar, they always have lightbulb moments.
We'll get your foundation solid so you don't end up building on quicksand. This 4-step Inbound process may be "foundational" but trust me, nothing "basic" about it.
We aren't doing one of those coachy-coach feel good thing. You don't have to journal till you turn blue. We don't manifest great content. We work it.
We're talking solid proven strategies and tactics... with a side of soul that you don't get from most digital marketing blogs. You'll get results while being aligned with who you are.
Join us to:
- Find out WTF is content marketing and if it's right for your business.
- Decipher Inbound Marketing, supercharge it with great content and apply it to your business in a meaningful way.
- Get solid strategies on using high-quality content to attract visitors, convert leads, close the deal and cultivate advocacy -- all implementable even by a one-man-band.
Part 2 :: Amplify Your Voice, Define Your Style,
Make Your Audience Dig Your Stuff
Having your grand vision and big ideas swirl in your brain doesn't mean you can articulate your message and communicate it in a way that expresses your unique personality so you can create deep connection and resonance with your audience.
You need to give voice to your Truth. You need to convey your convictions with panache.
In this webinar, I'll reveal the secret sauce:
- The 6 elements you need to develop your standout writing style, craft powerful communications that truly reflect YOU... and make the process sustainable.
- Map those 6 elements to your audience and the market by applying the 4 essential components of content marketing -- best practices (that probably made your head spin in the past) deciphered, demystified and reinterpreted for coaches, consultants, solo practitioners, service professionals and small businesses.
Hint: we'll make your gift of intuition and empathy highly profitable.
- The Energetics of Copywriting. (Enough said ;))
Part 3 :: Blogging For Business -- The Survival Guide
Simply publishing religiously on your blog without smart content marketing strategies to guide your effort is not going to give you the ROI everyone is talking about.
It's noisy out there. If you build it they probably won't come.
Blogging for your business should not be a weekly writing exercise (or torture session.)
We'll look at 7 blogging mistakes businesses make (some of them are non-usual suspects,) I'll share some solid strategies and tactics to help you fix them pronto, and we'll go over 7 smart blogging strategies for your content marketing...
... with a side of soul.
Want IN on the secret sauce? You know what to do...
In case we haven't met...
Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts -- by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she's well-versed in topics including online marketing, content marketing, eCommerce, conversion, user experience design, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.